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2013 cool numbers all on one slide


Cool numbers of 2013

  • 51% of emails are now opened on a mobile device
  • Mobile email opens increased 21% in 2013
  • iPhone and Outlook were the #1 and #2 email clients all year in 2013
  • 38% of all emails are opened on iOS
  • Android email opens increased 57% in 2013
  • Gmail email opens increased 50% in 2013

2013 overview:

  1. January: Android Climbs in Market Share; Mobile Email Opens Up 138%
  2. February: Gmail Opens Grow, Hotmail & Yahoo! Decline
  3. March: iPad Opens Grown 49% in 12 Months; Total Mobile Email Opens Back to 43%
  4. April: Emails Opened on Mobile? Start Designing for Fingers and Thumbs
  5. May: Outlook.com Breaks into Email Client Top Ten at #7
  6. June: Outlook.com Increases Market Share by 20%; Soars to #4 Spot
  7. July: Mobile Opens Hit 44% and Outlook.com Takes a Dive
  8. August: Gmail Opens Drop 18%: Are Tabs to Blame?
  9. September: Mobile Opens Hit Record High of 47%
  10. October: 48% of Emails are Opened on Mobile; Gmail Opens Down 20% Since Tabs
  11. November: Gmail Drops to #9; Android Poised to Upset iPad for #3 Spot
  12. December: Mobile Opens Hit 51%; Android Claims #3 Spot


Add new comment autor, 22.03.2018
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