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Businesses are spending money on email

25.06.2013

According to a resent study, small and midsize businesses are allocating the largest share of their marketing budgets to email, with more than half spending up to 20% of their total marketing dollars on email marketing efforts. Survey was completed by 601 decision makers at companies with annual revenue of $1 million to $50 million and no more than 1000 employees. 

Why email marketing?

Most companies(92%) use email marketing to share news about new products or services. 59% used email to respond to news stories about their organisation. 70% of those  were comoanies with $30 million or more in revenue, mosty because large organizations are more likely to be in the news. 

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