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Marketing channels and email software

03.04.2013

How many marketing channels is your company using? Do you have a website? Are you using Facebook? Are you attending Events (tradeshows or seminars)?  Do you have a blog?

And more importantly which of these channels are you integrating to your email program?

Marketing Sherpa asked the same question in the 2013 Email Marketing Benchmark and you can see the answers below.

what do you integrate with your email software

As you can see most marketers already integrated their websites with email, usually by linking to it, but only a bit more than half of them did the same with social media. Surprisingly even though mobile it’s more common source to read and send emails, it is integrated only by 1/5th of the respondents.

Did you make any efforts in integrating mobile with your email programs? Are you making sure that your newsletters are mobile friendly? If not why?

Add new comment autor, 19.11.2018
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