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Tactics to grow email lists

25.03.2013

 

It is not enough to once create an email list, it is important that you continuously work on making it larger. For this, marketers use different tactics like website registration, social media sharing buttons that are integrated in the emails, offline events, registration during purchase or creating an account, online events, etc.

In the 2013 Email Marketing Benchmark report the marketers gave the following answers to the question Which of the following tactics is your organization using to drive email list growths?
tactics to grow email lists

Interestingly the first choice has nearly 30% more than the second most selected option and almost half of those who filled in the questionnaire still use offline events.

How many of these tactics are you using? Is you company still doing the same every year or are you trying out something new? Are the old tactics working well or you felt some kind of decline?

Add new comment autor, 17.08.2018
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